Tal Florentin | June 26
It was Mr. Seth Godin who said that “Content marketing is the only marketing left”. For a while now, blogging has been one of the main communication tools between companies and their customers. But something’s not working. We spend too much time creating, we hire writers to write them for us, we go on filling the world with not-good-enough content and the results don’t show up quick enough. It’s time to rethink company blogs and content creation and I think I have a few interesting ideas that’s been working pretty good for us lately.
Curation vs. Creation
Let’s say you plan to launch a new blog. If this is the case, there are a few questions worth asking:
Well, you get the point…
Someone already wrote it
Audio summaries are the new alternative for content marketing; you can use them for many different types of content; and making branded content accessible via audio is a perfect fit for the current state of the internet, which is on the verge of this new digital disruption. For content marketing, audio summaries are the new and improved alternative to classic blogs.
Getting loads of content fast with OPC (Other people’s content)
Creating a content hub with the top articles on the web and providing the easiest way to consume them and stay up to date is an approach worth considering. Doing this will provide a much shorter TTM (time to market) and help you go live with much more content, much quicker. In addition, if you are looking for brand awareness, it will be considered by your customers as a much more innovative and valuable service, letting you enjoy the fruits of that.
The process of creating audio summaries
Creating your Summy channel – an aggregated page with audio article summaries – requires 4 steps:
Each one of these steps can be done within your content team or by your content service provider. At Summurai’s content agency, we provide the full service for some of our clients. This could be a great place for content agencies to expand their offering